Creative DirectorPhotographerCopywriting
Ice Barrel®
The world's most advanced cold therapy chiller
The Chiller has countless benefits and features for the cold therapy enthusiast. The goal was to frame what Ice Barrel considered the "concierge of cold" into a campaign launch that customers would understand, connect with, and want in their backyard.
Summary
Shannon focused on storytelling by using brand ambassadors and their real-life stories to create a personal and deeper connection with its new product and its brand, Ice Barrel. The key was to not oversell it and make the video too product-focused. Shannon knew that once customers got a glimpse into how The Chiller played a role in their daily lives, saw the clean UI appearances, and heard the ultra-smooth sound haptics–the audience would then be hooked and want to know more.
Mockups
Shannon created mockups that aligned messaging for the athlete and the Chiller—to engage the customer. Mockups also include early iterations of illustrations that were created so that main features could be highlighted.
High Five
Jimmy Mouton
CMO, Ice Barrel (Nike Alum)