Art DirectionTagline DevelopmentSymbol DesignsBrand GuidelinesDesignSocial Media AssetsBrand Apparel
The longest-running music-related charity tennis tournament in the country
Overview
The Music City Tennis Invitational's objective was to raise awareness of the T.J. Martell mission while increasing attendance and overall donations.
I am so psyched about the new creative. It is the best one yet! "Love All" —Patsy
Shannon was excited to be part of the MCTI charity fundraiser. She brought the branding up-to-date visually and created a new tagline that made a big impact. The MCTI logo has been around since 1973 and went untouched. However, Shannon gave almost everything else a refresh—including the color palette, scalable visual assets, typography, and photography. The use of photography grounded the bold colors and brought a sense of excitement to tennis enthusiasts.
