ROLE

Creative DirectorPhotographer

ICE BARREL®

The world's most advanced cold therapy chiller

Shannon focused on storytelling by using brand ambassadors and their real-life stories to create a personal and deeper connection with its new product and its brand, Ice Barrel. The key was to not oversell it and make the video too product-focused. Shannon knew that once customers got a glimpse into how The Chiller played a role in their daily lives, saw the clean UI appearances, and heard the ultra-smooth sound haptics–the audience would then be hooked and want to know more.

SERVICES

GTM Product CampaignCopywritingStoryboardingPre-ProductionPost Production

CAMPAIGN ACTIVATION

Digital ads, reels, stories, posts

CAMPAIGN ACTIVATION

Tradeshow booth at the Crossfit Games®

TESTIMONIAL

"I'm so grateful I had the chance to work Shannon while I was leading the launch of the Ice Barrel Chiller. The creative was outstanding, and visually marked a new chapter for the brand. But... the more impressive component was the way she got it done despite incredibly challenging circumstances. She was only brought in about 60 days before the shoot, handed a very small budget and a schedule that was constantly in flux due to athlete availability, had to call in favors across every part of the production and still leveled up everyone on the team as she made it all happen (there was a large amount of “wow, we’ve never been this thoughtful and ready for a shoot” and “I had no idea that we could do that” type comments from my team)! I couldn't recommend a freelance CD more!" — Jimmy Mouton, CMO, Ice Barrel (Nike Alum)

TEAM

Justin Kilpatrick, Content ManagerJess Brown, Sound & CreativeDylan Blaty, DesignerCody McLean, Designer

VIDEO CREDITS

Talent: Grant MccartneyTalent: Mal O'BrienChris Ozer, PhotographyBlake Davis, DP BloomSkylar Jacobs, Gaff/GripNick Russo, 1st ACJeff Loehrke, Motion DesignerManivahn Lindeman, StylistShelby Vogel, 1st AsstHeather Southerland, Breathing Coach, 2nd Asst