Nerdy Birdy became the first gluten-free bakery in their city. The bakery reached a new audience—a hungry audience. Nerdy Birdy paved their path and was bold with their visual and verbal identity. Mixing nerdy and fun with a delicious product quickly became a hit recipe. Differentiation is usually a whole conversation but not with Nerdy Birdy. They got it. This streamlined every phase of the process and it aligned with the culture. There was no line to walk and bold, nerdy, and fun flowed easily. Shannon had an opportunity to work with the owners on the brand strategy, brand identity, verbal identity, website, and offered full brand support for the startup. Nerdy Birdy had lines out the door, sold out on many occasions, and quickly adjusted to the growth and high demand.
