GS&F

The Music City Tennis Invitational raises awareness for the T.J. Martell mission while increasing attendance and donations for cancer research.

Shannon refreshed the event branding with a new tagline, social media visuals, and merchandise while preserving the original MCTI logo, a fixture since 1973. The visual identity update introduced a more dynamic color palette, new anniversary graphics, refined typography, and an expanded photography library—blending archival and stock imagery to honor the tournament’s history.

"I am so psyched about the new creative. It is the best one yet! Love All" —Patsy (Event Director)