The Music City Tennis Invitational's objective is to raise awareness of the T.J. Martell mission while increasing attendance and overall donations which helps raise dollars for cancer research. Shannon was able to refresh the MCTI event branding, create a new tagline, and design social media visuals and merchandise. There was one visual element that remained untouched and that was the MCTI logo. It has been around since 1973 and brings a vintage feel to the event branding. The visual identity refresh also included an update to the color palette–bringing more contrast and complementary color harmony to the palette, new logo graphics celebrating 47 years, updated typography, and added additional photography—catalog photography to celebrate the history of the tournament and stock photography to bring everything together and ground the bold colors. The updates were celebrated by the MCTI board members and long-time tennis attendees.
