Creative DirectorPhotographerCopywriting
Ice Barrel®

The world's most advanced cold therapy chiller

The Chiller has countless benefits and features for the cold therapy enthusiast. The goal was to frame what Ice Barrel considered the "concierge of cold" into a campaign launch that customers would understand, connect with, and want in their backyard.

Summary

Shannon focused on storytelling by using brand ambassadors and their real-life stories to create a personal and deeper connection with its new product and its brand, Ice Barrel. The key was to not oversell it and make the video too product-focused. Shannon knew that once customers got a glimpse into how The Chiller played a role in their daily lives, saw the clean UI appearances, and heard the ultra-smooth sound haptics–the audience would then be hooked and want to know more.

Mockups

Shannon created mockups that aligned messaging for the athlete and the Chiller—to engage the customer. Mockups also include early iterations of illustrations that were created so that main features could be highlighted.

High Five

Jimmy Mouton

CMO, Ice Barrel (Nike Alum)

"I'm so grateful I had the chance to work Shannon while I was leading the launch of the Ice Barrel Chiller. The creative was outstanding, and visually marked a new chapter for the brand. But... the more impressive component was the way she got it done despite incredibly challenging circumstances. She was only brought in about 60 days before the shoot, handed a very small budget and a schedule that was constantly in flux due to athlete availability, had to call in favors across every part of the production and still leveled up everyone on the team as she made it all happen (there was a large amount of “wow, we’ve never been this thoughtful and ready for a shoot” and “I had no idea that we could do that” type comments from my team)! I couldn't recommend a freelance CD more!"

Team

VideoShannon Hester, Creative DirectorJustin Kilpatrick, Ice Barrel | Content ManagerJess Brown, Sound/CreativeBlake Davis, Bloom | Video/DPSkylar Jacobs, LightingNick Russo, ACJeff Loehrke, Jelfx | Motion DesignerShelby Vogel | Ice Barrel AssistantManivahn Lindeman, StylistHeather Southerland, Breathing & Mobility Coach, 2nd Asst.

PhotographyShannon HesterChris Ozer DesignDylan Blaty, Designer & IllustratorCody McLean, Designer