Daxxify® named one of the Best Inventions of 2023 by Time magazine

Overview

Revance Therapeutics aimed to revamp the Daxxify® website to align with recent brand updates, enhance SEO performance, and streamline internal content management. The project also aimed to improve version control for PRC and facilitate a smooth handover process to the engineering team. As the existing Daxxify® website lacked a Figma design file, our first step was to conduct a comprehensive creative website audit. Our findings highlighted the need for several key improvements: 

• Development of cohesive design components
• Establishment of a clear typographic hierarchy
• Creation of a consistent iconography system
• Integration of a Before and After Gallery

 This approach set the foundation for a more user-friendly, brand-aligned, and SEO-optimized website that would better serve both Revance Therapeutics and Daxxify® users.