Revance Therapeutics aimed to enhance the Daxxify® website to enhance brand equity and engagement by updating the brand visuals, improving overall user experience on the site, and creating a "results" gallery that showcased the product efficacy. Additional goals included: Enhance SEO performance, streamline internal content management, create better version control, and create a smooth handover process for the development team. The team quickly put two things in motion, a creative audit of the site and began building the core of the existing site in Figma. The creative audit findings highlighted the need for several key improvements: — Development of cohesive design components — Establishment of a clear typographic hierarchy, color, and iconography — Creation of a consistent iconography system — Integration of newly designed Results Gallery This approach set the foundation for a more user-friendly, brand-aligned, and optimized website that would better serve both Revance and Daxxify® users.
